About the role

Aescape is building a defining brand for recovery, shifting behavior from a sporadic experience into a progressive, measurable routine, unlocking compounding benefits that build lasting resilience and laying the groundwork for an entirely new category of proactive human health and performance.
 Aescape powers recovery across leading fitness, hospitality, and wellness environments, including Equinox, Life Time, Marriott, Hilton, Four Seasons, Pause Studios, and Remedy Place, and is backed by Valor Equity Partners, BroadLight Capital, and Mecha Ventures. THE ROLE Aescape is looking for a Lifecycle & Loyalty Manager to own how guests move from first interest to a weekly recovery routine. This role owns the lifecycle engine: email, SMS, and in-app messaging that convert intent into a first session, turn a first session into a habit, and grow frequency and revenue per member over time. It also owns the loyalty and advocacy layer, including referral, reviews, and the programs that turn strong sessions into word of mouth. You will work in a tight loop with Content, Product Marketing, and Analytics. Content gives you the creative and the story. Product Marketing gives you the positioning and the launch calendar. Analytics gives you the read. You own the programs, the calendar, the test plan, and the results. This is a builder role. Aescape is scaling across partner locations, and the lifecycle system needs to scale with it. If this sounds like you, we’d love to hear from you! WHY THIS ROLE MATTERS Recovery works when it is a routine. Aescape's growth depends on guests moving from a first session to a weekly habit, and on those guests telling other people. This role owns that transition. You will decide how Aescape talks to guests between sessions, what makes them come back, and what makes them bring someone with them. The programs you build become the demand engine underneath every partner location we open. WHAT YOU’LL DO  Intent to conversion - Own the programs that turn interest into a booked first session, across email, SMS, in-app, and web surfaces. - Build and optimize onboarding and first-booking journeys for new guests, including partner-sourced audiences. - Reduce time to first session and lift first-booking rate as primary metrics. - Partner with Product Marketing on offer structure, packages, and promotional mechanics. Trial to habit - Own post-session and rebooking journeys that convert a first session into a routine. - Design the sequences that establish weekly cadence and set expectations for compounding benefit. - Build lapsed and win-back programs with clear triggers and clear exit criteria. - Own the metrics that matter here: second-session rate, 30 and 90 day repeat rate, and sessions per member per month. Frequency and revenue per member - Grow sessions per member and revenue per member through segmentation, personalization, and package strategy. - Build audience segmentation that reflects real behavior, including recency, frequency, location, and package status. - Own upgrade and package adoption paths, working with Revenue and Finance on pricing inputs. - Report on cohort performance and surface where frequency is building and where it is stalling. Loyalty, referral, and advocacy - Build and run the referral program end to end, from mechanic and incentive design through measurement. - Own review generation and rating programs across partner locations and owned surfaces. - Design the loyalty and recognition layer that rewards consistency, not just spend. - Source and route guest stories, testimonials, and UGC to Content and Product Marketing. Test and learn - Own the lifecycle experimentation roadmap, including A/B and holdout testing across message, offer, timing, and channel. - Set hypotheses before launch, define success criteria, and read results with Analytics. - Maintain a shared record of what has been tested and what we learned, so the team c