About the role

Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions. We serve many of the world's largest accounting and law firms, including EY, Aprio, Crowell & Moring, and Frost Brown Todd, and process over 1 billion work activities annually that have never been collected and aggregated before Laurel’s AI Time platform. Our team comprises top talent in AI, product development, and engineering—innovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. We're building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If you're passionate about transforming how people work and building a lasting company that explores the essence of time itself, we'd love to meet you. About the Role Reporting to the VP, Growth Marketing & Operations, you are the operational and technical engine behind our marketing data infrastructure, paid programs, and AI-powered campaign tooling. You build systems that make campaigns measurable, automations that make the team faster, and agents that make spend smarter. You own the website — the technical foundation and the instrumentation that make it fast, findable, and measurable. This is a hands-on technical role. You build, maintain, and optimize, and you own the numbers on everything you touch. What You'll Do - Web Infrastructure & Optimization — Technical Foundation & Growth Layer - Own site technical health — Core Web Vitals, speed, accessibility, crawlability, redirects — and the standards agencies build against - Run technical SEO audits and resolve crawl and indexation issues as the site grows - Build the templates, modules, and tracking components that let the team ship without a developer - Own the analytics stack — GA4, GTM, Search Console — and the measurement plan behind it - Drive organic strategy for ICP — keyword and topic strategy, on-page, IA, and content briefs - Lead AI Engine Optimization (AEO) so Laurel surfaces in LLMs SEO & AEO — Organic and AI-Assisted Discovery - Drive organic strategy for ICP — technical SEO, on-page, IA, and content briefs - Run technical audits and resolve crawl and indexation issues as the site grows - Build the structured data and content architecture that makes Laurel citable to LLM retrieval - Track AI-assisted visibility and the organic pipeline that follows HubSpot Operations - Own the HubSpot instance: workflows, lifecycle stages, lead scoring, list management, and campaign tracking infrastructure - Build and maintain contact database hygiene, segmentation logic, and attribution across all touchpoints - Configure UTM structures, form tracking, and pipeline reporting so every campaign ties back to revenue - Ensure data flow between HubSpot and CRM is accurate, reliable, and audit-ready Paid LinkedIn — Data, Analytics & Execution - Execute and optimize paid LinkedIn campaigns: audience targeting, budget pacing, creative trafficking, and A/B testing - Build reporting frameworks that connect LinkedIn spend to pipeline contribution, not just clicks - Identify performance patterns in the data and act on them — audience refinement, bid adjustments, creative rotation - Establish and maintain campaign architecture so performance data is always trustworthy Google Ads AI Agent & Marketing Automation — Build & Orchestrate - Build and maintain an AI agent that manages Google Ads operations: keyword management, bid strategy, budget allocation, and anomaly detection - Orchestrate the agent across campaign t