About the role

ABOUT LIGHTFIELD Lightfield is an AI-native CRM that assembles itself from your email, calendar, and meetings. It captures every interaction and turns it into organized context: accounts, tasks, follow-ups, and insights, so nothing slips through the cracks. We’re rethinking CRM from first principles. Instead of forcing teams to maintain rigid systems, Lightfield learns from how companies actually work, adapting, automating, and surfacing the insight that drives growth. We’re building the CRM platform we always wished existed: fast, intelligent, and genuinely helpful. The market agrees. Over 5,000 companies have used Lightfield since we launched in November, making us the fastest-adopted product in our category. We raised a $47M Series A led by a16z, with Greylock, Lightspeed, Coatue, Maverick and Audacious participating, and our founders previously built Tome, a generative AI presentation product used by over 25 million people. Before Lightfield, our team worked on Llama, Instagram, Facebook Messenger, Pinterest, Google, and Salesforce. ABOUT THE ROLE Inbound has carried this business. We booked over 400 demos last month without anyone sourcing a single one. That's a good problem, and it's also the reason this role exists — the accounts worth winning next are not going to raise their hand, and the category is being decided right now. We're hiring a VP of Sales to build the outbound motion, move the business upmarket, and grow the team that does both. Today it's three to five reps running a high-velocity transactional motion against inbound. Where we're going is different: larger commercial and mid-market deals in the $50K–$100K range, with a CTO or CIO in the room, real discovery, proof of value, an implementation plan, and security and migration review. That's not a bigger version of the same sale. It's a different one, and building it is the job. This role reports directly to our CEO. WHAT YOU'LL DO Build the outbound motion from the ground up. This is greenfield: you'll decide which accounts matter, how we reach them, and how the territory is designed. The companies deciding this category won't come inbound, and there's urgency to get in front of them now. Move the business upmarket. The companies coming inbound started as seed and Series A. The last few months have brought larger commercial and mid-market accounts, and that trend is the strategy. You'll build the motion that wins them: discovery, proof of value, implementation planning, and the security and migration review that comes with a technical buyer. Build and lead the team. The current reps run velocity. The next cohort looks different — more senior, able to source their own pipeline and win head-to-head deals upmarket. You'll define that bar, hire against it, and lead both groups without breaking the motion that already works. Be the GTM thought partner. ICP, segmentation, positioning, packaging, and headcount allocation are all still being worked out, and all of them move again as we go upmarket. You'll shape those calls with the founders, Product Marketing, and the Head of GTM rather than receive them. Own the number and the forecast. Set quota, build the capacity model, and forecast accurately enough that the company can plan against it. Build the sales process. Stages, qualification, deal reviews, forecasting cadence, and the CRM discipline itself. We build a CRM — how we run our own process is a product input. WHO YOU ARE You've built an outbound motion from nothing. Not optimized one, not managed an SDR team that already existed. You've picked the accounts, written the sequences, and proved a channel worked before you staffed it. Tell us what the first version looked like and what you learned that changed it. You've moved a company upmarket. You've taken a business from small deals to larger ones, and you can describe what actually had to change — the rep profile, the sales process, the proof points, the security review, the deal