About the role

MAXIMUS IS LOOKING FOR A LEAD GROWTH PRODUCT MANAGER. Company: Maximus | Location: Remote (US) | Reports to: Head of Product | Type: Full-time ABOUT MAXIMUS Maximus (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability and 8-figure ARR with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors and operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, and Shopify. ABOUT THE ROLE This is a growth role with real surface area and real resources behind it. You get a dedicated engineering pod, an embedded designer, a marketing team spending a meaningful budget you'll partner with daily, and direct access to leadership. You will own the conversion product — the get-started flow, eligibility and questionnaire experience, plan selection, payment methods, and checkout — across Testosterone, Weight Loss, and every protocol we launch. You'll play a critical role in executing strategies around organic growth, referral programs, abandonment reclamation, and average order value. This role spans several growth domains at once, with the autonomy to sequence them yourself, budget for the AI and experimentation tooling you need, and a real voice in how we build it. We expect this role to operate AI-first — using it to compress the cycle from idea to live test and to ship more experiments than a team our size otherwise could. We're looking for someone who has run this before at a DTC subscription business at a meaningful scale. Someone with a powerful voice and a game plan that is centered around data and buyer psychology. You'll set the testing agenda, uphold the fundamentals across every flow we own, and iterate well past market par. You will report to the Head of Product and lead a dedicated engineering pod aligned to our Acquisition task force. This is a senior IC role with full ownership of the conversion and organic growth roadmap. WHAT YOU'LL DO THE CONVERSION PRODUCT - The get-started flow, eligibility and questionnaire experience, plan selection, payment methods, and checkout across every protocol - The acquisition product roadmap — the sequenced bets that ladder up to our growth objectives — built in close partnership with Marketing - Distinct strategies by service line. What wins in Testosterone is not what wins in GLP-1: different personas, different objections, different economics - Pricing strategy executed downstream in the funnel, with latitude to propose and run your own promotions AOV AND THE ECONOMICS BEHIND IT - Average order value through the mechanics at the point of purchase: plan mix and ordering, longer-duration adoption, add-on attach, bundle presentation - The commercial case for your work — you should be able to bring Finance a test proposal, a budget ask, and clear success criteria, and defend all three EXPERIMENTATION AND THE PLATFORM - The testing roadmap and cadence, brief through readout, held to a real evidence standard - The case for the funnel, experimentation and analytics stack we invest in. This role shapes the platform, it doesn't inherit it ORGANIC GROWTH AND RECLAMATION - Organic net-new customer growth, the referral program, and cart and flow abandonment reclamation — as products, not campaigns - Continuity with Marketing so the journey holds together end to end: the claim in the ad matches the landing page, which matches what a prospect sees in the flow, carrying their context forward rather than starting from scratch WHAT YOU'LL BRING The things that will separate a strong candidate here: - You've moved AOV or plan mix, not just conversion rate. Plenty of growth PMs optimize CVR. Far fewer have changed what a customer commits to at t