About the role

At Moxie, we empower ambitious aesthetic entrepreneurs to build profitable, independent practices—without burnout, overwhelm, or guesswork. In just a few years, we've grown from an idea to a global, remote-first team now supporting 700+ practices nationwide. Our purpose is simple: to unlock sustainable success for aesthetic entrepreneurs, at every stage of their journey. PH - PAID MEDIA CREATIVE SPECIALIST We're looking for a PH - Marketing Creative Specialist to own the creative outcomes for paid social campaigns — concepts, iterations, and final static and video deliverables — directly driving the metrics (CTR, hook rate, thumb-stop/hold rate, cost per result) that determine campaign performance, while also making ads that are beautiful and delight our clients. You'll also be stepping into building and owning AI-augmented creative workflows — using AI as leverage to increase the volume and quality of what you ship, without letting it replace your own trend instincts and creative judgment. We’re looking for a creative who loves Meta - who lives and breathes Instagram. And who is obsessed with what makes content convert - both organically and in paid ads. You’ll get the autonomy and creative freedom to make amazing designs - and the responsibility for how those perform, and more importantly, using how they perform to improve what we make next. Done well, you’ll help us build creative capability that not just delights our clients, but delivers on ROI and growth. OUR OBJECTIVES FOR THE ROLE - Ship creatives that delight our practices: creatives that highlight what’s best about their practices, results, and branding – and that they’re so excited about that they regularly ask us if they can post our ads as organic content on their feeds, too. - Own creative performance (CTR, hook rate, thumb-stop/hold rate, cost per result) across your designs – and turn patterns of performance into meaningful insights and repeatable elements or frameworks that get actioned in feedback loops into your work and the broader team. - Spot trends and micro-trends and translate them into on-brand, executable static and video creatives – that appeal to the right audiences and pain points for a given campaign. - Demonstrate command of production tools, specs, file setup, and platform requirements across Meta placements, and become a go-to resource on specs and complex production issues (compression, accessibility, delivery). - Contribute to AI-driven creative workflows and frameworks — for concepting, production, or testing — that get adopted across the broader creative team. - Scale a creative process or workflow into standard team practice, and act as a subject-matter expert whose creative-performance patterns guide the rest of the team. WE'RE LOOKING FOR: - Top Tier Aesthetic Taste — you know the exact layouts, fonts, music, and styling that will make creative pop. You can design for multiple aesthetics and never ship a boring or basic creative. - Creative ownership and execution — you can spot a trend, shape the concept, write the direction, and personally ship the work across both static and video, within provided frameworks, not just execute someone else's brief. This includes writing the copy and executing the design work, on-brand, and owning its performance in the ad platforms. - Performance fluency — you're fluent in performance creative and think in terms of the metrics that matter: CTR, hook rate, cost per result, and ultimately, ROI. - Turn Patterns into Systems — you see the hook that performs in every video ad you ship as a repeatable element you should mix into every new video we script, and that one red button that always makes a graphic’s cost per lead lower as your ace in your back pocket for accounts whose creative just doesn’t hit. And you’re ready to take this skill further into templates that de-risk creative performance, using insights from across a portfolio of brands running similar ad