About the role

Position Type: Part Time Location: Philippines (Remote) Schedule: Monday-Friday, flexible schedule with required overlap with US Central Time About the Company Our client is an established executive coaching and business consulting professional with over 20 years of experience helping leaders and professionals achieve meaningful personal and business goals. They are preparing to launch a new book based on their proprietary approach to goal setting and personal fulfillment, with opportunities to expand its reach through speaking, media, and thought leadership. About the Role As a PR Specialist, you will play a key role in building momentum and visibility around the upcoming book launch. Your main focus will be identifying and securing high-value podcast, media, speaking, and thought leadership opportunities, while taking ownership of the outreach, coordination, and follow-through needed to bring those opportunities to life. This is a hands-on, highly proactive role for someone who can take a goal, build a plan around it, and confidently drive execution without needing to be told what to do next. Responsibilities - Book Launch Strategy & Execution - Help translate the book launch goals into a clear marketing and PR plan, timeline, and actionable priorities. - PR & Media Outreach - Research and proactively pitch relevant journalists, publications, media outlets, newsletters, and other platforms for interviews, features, and coverage. - Podcast Booking - Identify relevant podcasts, develop targeted pitches, manage outreach, and coordinate appearances from initial contact through booking. - Speaking Opportunities - Research and pursue relevant speaking engagements, events, and platforms aligned with the author's expertise and target audience. - Speaking Tour Coordination - Support the planning and coordination of a potential multi-city speaking tour, including identifying local media and promotional opportunities around each appearance. - Thought Leadership Marketing - Identify opportunities to position the author as a credible thought leader across executive coaching, leadership, business, personal development, and goal-setting topics. - Pitch & Copywriting - Write compelling, personalized pitches, outreach emails, talking points, and other communications that reflect the author's voice and positioning. - Research & Opportunity Identification - Continuously research relevant podcasts, media outlets, events, audiences, trends, and promotional opportunities. - Publisher Coordination - Work closely with the book publisher and their existing marketing and media contacts to maximize launch opportunities and coordinate efforts. - Project Management - Track outreach, follow-ups, bookings, deadlines, and deliverables to ensure launch activities stay on schedule. - Proactive Execution - Anticipate next steps, identify gaps, and keep the launch moving without requiring constant direction. - AI-Assisted Marketing - Leverage AI tools for research, content development, analysis, and improving the efficiency of marketing and outreach activities. Competencies and Qualifications Must-Have - 1-3 years of experience in PR, media outreach, podcast booking, marketing, or a closely related field. - Experience supporting a thought leader, author, executive, coach, consultant, or professional services brand. - Strong understanding of how to identify and pursue relevant podcasts, media, speaking, and thought leadership opportunities. - Excellent written and verbal English communication skills. - Strong copywriting skills, particularly for pitches and outreach. - Excellent research and prospecting skills. - Strong project management and organizational skills. - Highly proactive, resourceful, and comfortable taking ownership of outcomes. - Strong attention to detail and follow-through. - Ability to work independently and manage multiple priorities. - Comfortable working with senior execu