About the role

ABOUT NORY NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of over 4,000 children annually through immersive, hands-on learning experiences. Our mission is to develop young risk-takers, problem-solvers, and empathetic leaders. Discover more about our mission and vibrant camp atmosphere: - Instagram: bit.ly/noryi http://bit.ly/noryi - LinkedIn: bit.ly/norylink http://bit.ly/norylink - Summer Camp Video: bit.ly/noryvideo1 http://bit.ly/noryvideo1 POSITION OVERVIEW: PART-TIME DIGITAL MARKETING STRATEGIST We are seeking a Part-Time Digital Marketing Strategist with a deep understanding of the NYC parenting and education market. This role is ideal for a proactive, analytical thinker capable of developing, analyzing, and refining marketing strategies based on quantifiable data. In this role, you will craft high-quality marketing materials and manage the dynamic needs of our campaigns, all within a flexible, virtual work environment. Position Details: - Compensation: $25 – $40 per hour (dependent on experience and portfolio strength) - Hours: 10–30 hours per week (offers flexibility to fit your schedule) - Location: Remote KEY RESPONSIBILITIES - Customer Acquisition: Develop and refine a data-driven customer acquisition strategy tailored specifically to key segments within the NYC parenting and education markets. - Content Creation: Produce and manage compelling marketing content—including short-form videos, images, and brand narratives—that highlights the transformative impact of our programs. - SEO Optimization: Implement SEO best practices, conduct comprehensive keyword research, and optimize website content to maximize organic search visibility. - Channel Management: Manage and optimize our digital channels (primarily Instagram and YouTube), continuously evaluating engagement metrics to agilely adjust strategies. - Analytics and Reporting: Track and analyze cross-channel campaign performance and SEO effectiveness, translating raw insights into clear strategic roadmaps. REQUIRED QUALIFICATIONS - Market-Specific Success: Demonstrated success in digital marketing within the NYC education and parenting sectors, with a heavy emphasis on data-driven decision-making. - Multimedia Expertise: Advanced skills in creating highly engaging multimedia content, backed by a robust portfolio showcasing video production, graphic design, and written copywriting. - Strategic Insights: In-depth knowledge of the behaviors, trends, and priorities unique to the NYC parenting community. LIVE OUR VISION: OUR 'WAYS OF BEING' We look for professionals who don't just match a skill set, but who deeply resonate with our core culture. At NORY, our daily decisions are guided by our 'Ways of Being': - Purpose-Driven: We are intentional in our actions, always leading with "why" to cultivate intrinsic motivation. - Solution-Oriented: We challenge ourselves to figure out how to make something work before questioning if it is possible. - Data-Informed: Our strategic choices and assessments are grounded in logic and empirical data. - Accountable: We practice personal discipline and take full ownership of our outcomes. - Growth-Minded: We actively seek out feedback and embrace diverse perspectives to continually evolve. - Root-Cause Solvers: We reject superficial fixes, choosing instead to analyze and solve problems with sustainable, scalable solutions. - Unifiers: We foster a loving, collaborative team culture rooted in genuine empathy and compassion. Explore our full 'Ways of Being' ethos at www.nory.co/value http://www.nory.co/value. HOW TO APPLY To apply, please submit your application directly to [email protected] with the subject line: "Digital Marketing Strategist Application - [Your Name]". Your application must include: 1. Your updated resume. 2. Case studies or examples of successful marketing campaigns you have executed in the NYC parenting and