About the role

About Perry Weather Perry Weather is the weather safety standard for organizations that operate outdoors. We combine on-site weather hardware with a software platform that automates alerts, siren activations, and safety decisions for more than 3,000 organizations — from the PGA of America, the NFL, and MLB to Turner Construction, thousands of school districts, cities, and golf courses. We've grown 80%+ annually for five consecutive years, and are continuing to grow. We're headquartered in Dallas at The Centrum, in the Oak Lawn neighborhood, where our teams work together every day to help organizations make faster and safer decisions when weather puts people, assets, and operations at risk. About the Role Perry Weather is looking for a Director of Content Marketing to lead our content strategy, shape our voice in the market, and turn our expertise into measurable business growth. You’ll join a driven team of builders committed to protecting hundreds of thousands of people from weather-related risks and helping organizations operate with minimal disruption. You’ll help make Perry Weather the definitive voice in weather safety by connecting our science, technology, and customer stories to the issues our buyers care about most. This is a hands-on leadership role with high autonomy and high accountability. You’ll set the direction for the content function, build the resources and processes to scale it, and personally help create our most important work. You’ll partner across Sales, Product Marketing, Science, Partnerships, and Creative to tell a unified story that builds credibility, reaches the right audiences, and generates qualified pipeline. Why the Role Matters Perry Weather is at an inflection point. We’re growing 80–100% year over year and expanding into new markets. We need a content leader who can help define how buyers understand weather safety, communicate our evolving story, and build a content function that grows with the business. Our category has room for a clear, credible voice backed by science and customer evidence. You’ll have the opportunity to establish that voice, shape the team and strategy behind it, and make a measurable impact on Perry Weather’s growth. Responsibilities Content Strategy & Leadership - Own Perry Weather’s content strategy across our core verticals, aligning priorities with company growth goals, customer needs, and market opportunities. - Define the themes, editorial perspective, and signature content programs that establish Perry Weather’s authority in weather safety. - Build and manage the content roadmap, balancing long-term audience growth with near-term pipeline priorities. - Set editorial standards for quality, accuracy, consistency, and relevance across channels. - Lead internal contributors and external partners, identify resource needs, and build the team and operating processes required to scale. - Own content investment recommendations and resource allocation, making clear decisions about where to focus time and budget. Editorial Direction & Creation - Lead the development of high-quality content, including original research, customer case studies, articles, executive thought leadership, video, and sales enablement materials. - Personally shape and create flagship content, from developing the central argument to writing and editing the final piece. - Partner with our Director of Science to translate technical research into clear, credible narratives with practical value for customers. - Work with Product Marketing to connect our editorial strategy to product positioning, buyer needs, and competitive differentiation. - Partner with Design and Video to turn strong ideas into compelling content across formats. - Build a customer storytelling program that captures measurable ROI, operational outcomes, and evidence from the field. Distribution & Audience Growth - Own the strategy for organic search and answer engine visibility, connec